Peru is a diverse and dynamic country with a rich culture and history. It is also a growing and attractive market for businesses that want to reach new customers and opportunities. However, to succeed in the Peruvian market, you need to understand the Peruvian consumer and their preferences, motivations, and behaviors. One of the best tools to do that is the Estilos De Vida model, a lifestyle segmentation model developed by Rolando Arellano, a renowned Peruvian marketing expert and professor. In this article, we will explain what the Estilos De Vida are, how they were created, and how they can help you design better strategies for your products and services.